Hospitality Design: What to Expect This Year

Written by: Nauradika Of London



Time to read 2 min

Introduction: The Canvas of Modern Hospitality

As we stride into 2024, the hospitality industry stands on the brink of a design revolution, blending the whimsical with the practical, the artistic with the accessible. This year promises a delightful departure from minimalist aesthetics, embracing instead a more layered, textured approach that encourages comfort and creativity. Here’s a look at what’s trending in hospitality spaces from bars to hotel lobbies.

1. A Playful Approach with Patterns and Textures

One of the most striking trends this year is the bold use of patterns and textures. Designers are moving away from the stark, pared-back looks of yesteryears and are instead opting for adventurous pattern play and richly layered designs. This approach not only adds visual interest but also enhances the tactile quality of spaces, making them more inviting and engaging.

A recent survey by the International Interior Design Association (IIDA) indicates that over 68% of hospitality venues are planning to incorporate more textured materials and intricate patterns in their upcoming redesigns to attract a broader audience .

2. Fantastical Elements: Wallpaper and Fabrics

This year, expect to see a whimsical touch in design elements with increased use of wallpapers and textiles. Drapes and fabric hangings not only contribute to the aesthetic but also improve acoustics, making venues quieter and more intimate. Such elements transform ordinary spaces into cozy nooks, perfect for escaping the everyday hustle.

Textile usage in interior designs has seen a 40% increase as venues strive to balance aesthetics with functionality, especially in creating quieter, more absorbent environments .

3. Designing for Dwell Time: Comfort Meets Functionality

Hospitality venues are increasingly being designed to encourage longer stays. This trend towards making spaces comfortable for both socializing and work is crucial in today’s hybrid work culture. Venues are becoming all-day destinations, offering a mix of inspiration and practicality for those seeking a change from home offices.

An industry report highlights that venues which offer comfortable all-day spaces see up to a 30% increase in daily foot traffic, proving that comfort can drive loyalty and repeated visits .

4. Economic Sensitivity: Creating Value through Design

In a time when economic pressures are felt by both venues and customers, design plays a key role in delivering value. Aesthetic excellence combined with economic sensibility can make a venue a preferred destination by offering a great experience at a great price.

5. Bold and Artistic: Leading with Art

Finally, a significant shift towards using art as a primary design driver is underway. This approach not only enhances the visual appeal but also sets a venue apart from its competitors. By integrating bold, artistic elements, designers can create unique, memorable spaces that resonate deeply with visitors.

The hospitality design trends of 2024 weave together functionality and flair, creating environments that are as enchanting as they are comfortable. From textured fabrics to art-led aesthetics, these spaces are set to redefine hospitality, making every visit a rich, engaging experience. As these trends unfold, they promise to bring new life and vibrancy to venues, ensuring they remain favorite haunts for patrons seeking both solace and stimulation.