Why Josef Frank’s Designs Are Interior Designers’ Secret Weapon – And How to Use Them at Home

Written by: Nauradika Of London



Time to read 2 min

When it comes to legendary figures in interior design, Josef Frank stands out like a vibrant splash of color in a monochromatic world. His designs, characterized by bold patterns and exuberant colors, have captivated designers for decades. Let's explore why interior designers hold Josef Frank in such high regard and how you can bring his iconic patterns into your own home.

The Genius of Josef Frank

Josef Frank, an Austrian-Swedish architect and designer, co-founded the renowned design company Svenskt Tenn in Stockholm. His work is celebrated for its unique blend of modernist and traditional elements, creating a timeless appeal. Frank’s philosophy was simple: interiors should be comfortable and filled with life, a stark contrast to the stark minimalism of his time.

Why Designers Love Him:

  1. Bold Patterns and Colors: Frank’s designs are known for their vivid, botanical prints and eclectic color palettes. These patterns can transform any space into a lively, inviting environment.
  2. Timeless Appeal: Despite emerging in the early 20th century, Frank’s designs remain relevant, seamlessly fitting into both contemporary and traditional interiors.
  3. Human-Centric Philosophy: Frank believed in designing spaces that promote well-being and happiness. His playful, nature-inspired motifs are intended to uplift and inspire.

How to Incorporate Josef Frank’s Designs in Your Home

Integrating Josef Frank's patterns into your home doesn't require a complete overhaul. Here are some practical tips to infuse your space with his joyous spirit:

1. Statement Walls:

One of the most striking ways to use Frank’s designs is by creating a statement wall. Choose a bold, floral wallpaper from Svenskt Tenn and let it be the focal point of the room. Pair it with neutral furnishings to balance the vibrancy.

2. Textile Accents:

If committing to a full wall seems daunting, start small with textiles. Throw pillows, curtains, or upholstered chairs in Frank’s fabrics can add a pop of color and pattern without overwhelming the space. Check out these floral throw pillows from Nauradika for a similar effect.

3. Mix and Match:

Frank was a master of mixing patterns. Don’t be afraid to combine different designs, as long as they share a common color theme. This approach can add depth and interest to your decor.

4. Artful Accessories:

Svenskt Tenn offers a variety of accessories featuring Frank’s designs, from trays and lampshades to cushions and vases. These can be the perfect touch to enliven a more subdued space. Consider these botanical vases from Nauradika for a similar style.

5. Outdoor Spaces:

Frank’s botanical prints are perfect for outdoor settings. Use his patterns on outdoor cushions, tablecloths, or even garden umbrellas to create a vibrant, cheerful atmosphere.

Why You Should Consider Josef Frank for Your Home

Josef Frank’s designs are more than just visually stunning; they have a significant psychological impact. Research shows that exposure to nature and botanical elements can reduce stress and enhance mood. By incorporating Frank’s nature-inspired patterns, you’re not only beautifying your home but also creating a sanctuary of well-being.

Moreover, the versatility of his designs means they can be adapted to various styles and settings. Whether you live in a modern apartment or a country cottage, there’s a Josef Frank pattern that can bring a touch of joy to your space.

Embracing the Joy of Josef Frank

Bringing Josef Frank’s designs into your home is like inviting a piece of art to live with you. It’s about more than just decor; it’s about creating a space that resonates with happiness, creativity, and a touch of whimsy. So why not take a leap and let Josef Frank’s vibrant patterns transform your living space into a joyous retreat?


  1. "The Positive Effects of Nature on Your Mental Well-Being," Healthline, 2023.
  2. "Nature-Inspired Design and Its Impact on Mood," Psychology Today, 2022.