Announcing the Unveiling of the Iconic Paris 2024 Olympic Posters

Written by: Nauradika Of London



Time to read 2 min

The world of sports and art collided spectacularly yesterday (March 4, 2024), at the prestigious Musée d'Orsay in Paris, marking a monumental moment in the lead-up to the Paris 2024 Olympic Games. In a ceremony that captured the essence of anticipation and grandeur, the official posters for the upcoming Games were revealed, continuing a storied tradition that has been an integral part of the Olympic legacy since the Stockholm Games in 1912.

A Tradition of Artistic Excellence

The unveiling of the Olympic posters is more than just a ceremonial reveal; it is a tradition steeped in history, symbolizing the unity of sport, culture, and artistic expression. Each Organising Committee, from the early 20th century to today, has taken great pride in presenting symbols that encapsulate the spirit and vision of the Games they host. The Paris 2024 Games have embraced this tradition with open arms, offering the world a glimpse into what promises to be an unforgettable celebration of sport and unity.

A Dream-Like Vision by Ugo Gattoni

The Paris 2024 Organising Committee entrusted the creation of these iconic posters to the renowned French illustrator Ugo Gattoni, whose vision has brought to life a series of artworks that resonate deeply with the theme of the Games. Gattoni's posters are not merely illustrations; they are dream-like portrayals of a stadium-city, a vivid reflection of the Paris 2024 slogan "Games Wide Open."

This collaboration has resulted in a masterpiece that illustrates the ambition of Paris 2024: to blur the lines between the sporting arenas and the city itself, making the Games a universal celebration accessible to all. Gattoni's work, with its intricate details and imaginative landscapes, invites spectators and athletes alike to envision the Games as an open, inclusive, and integrated part of the city's fabric.

A Collector's Dream

For enthusiasts and collectors, the Paris 2024 iconic posters represent a unique opportunity to own a piece of Olympic history. Available from March 5, 2024, the posters will be sold in several formats starting at €20, making them accessible to a wide audience of Olympic fans and art aficionados. Initially available for purchase on the Paris 2024 official online store and at the seven official Paris 2024 stores, as well as at the Musée d'Orsay store, these posters will subsequently find their way into FNAC stores and supermarkets in a second release phase.

Embracing the Future

The Paris 2024 Olympic Games promise to be a groundbreaking event, not only in terms of athletic achievement but also in how they seek to integrate sport into the daily life of the city. The iconic posters, with their blend of artistic beauty and symbolic depth, are a testament to this vision. They invite us all to look forward to the Games with excitement and anticipation, offering a glimpse into a future where the Olympics are more than just a series of competitions—they are a celebration of humanity, art, and the unifying power of sport.

In embracing this vision, the Paris 2024 Organising Committee has set the stage for an Olympic Games that aims to leave a lasting legacy, not just in the annals of sports history, but in the hearts and minds of all who witness it. As we count down the days to the opening ceremony, let us all embrace the spirit of "Games Wide Open" and look forward to an event that promises to be truly historic.