Broadwick Soho Luxury Townhouse Hotel

Written by: Jean-Charles Lacoste

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Time to read 2 min

Broadwick Soho Luxury Townhouse Hotel

Luxury townhouse-style hotel Broadwick Soho, designed by Martin Brudnizki, has recently opened in London's West End on Broadwick Street and Berwick Street. With 57 rooms starting at £595 per night, the hotel draws inspiration from the former Mon Ami hotel in Bournemouth, combining themes from Jazz Age opulence to Italian travels, English eccentricity, and Disco fabulousness. Notable features include the signature Italian restaurant Dear Jackie, its street-level sister Bar Jackie, an eighth-floor private dining room, a resident-only lounge called The Nook, and the rooftop dining bar Flute. The hotel showcases an eclectic art collection featuring works by renowned artists, creating a unique and immersive experience for guests.


Critique: Broadwick Soho - A Contemporary Symphony of Design Excellence

As an interior designer, encountering Broadwick Soho is akin to stumbling upon a contemporary masterpiece that seamlessly weaves nostalgia, cultural influences, and artistic expression into a luxurious tapestry. Martin Brudnizki's vision for this townhouse-style hotel is nothing short of an aesthetic symphony, resonating with both sophistication and innovation.

Design Fusion and Nostalgia:

Brudnizki's homage to the former Mon Ami hotel in Bournemouth is a stroke of genius, injecting a personal touch into the hotel's design narrative. The infusion of Jazz Age opulence, Italian escapades, English eccentricity, and Disco fabulousness creates a visual narrative that is not only eclectic but also emotionally resonant. It's a design journey that transcends eras, inviting guests to immerse themselves in a multi-dimensional experience.

Signature Spaces:

The hotel's interior spaces are a testament to thoughtful curation. The signature lower-ground floor Italian restaurant, Dear Jackie, not only pays homage to Noel Hayden's mother but also serves as a culinary haven bathed in thematic charm. The eighth-floor private dining room and resident-only lounge, The Nook, showcase an understanding of exclusive and intimate design, offering spaces that go beyond mere functionality.

Rooftop Brilliance:

The rooftop dining bar, Flute, is a pinnacle of design brilliance. With an onyx-topped central bar and a wraparound terrace, this space not only provides panoramic views but also elevates the concept of al fresco dining. The nod to Broadwick Street's history as the home of a noted flute-maker adds a layer of contextual storytelling, enriching the overall design narrative.

Art as Accentuation:

The inclusion of an eclectic mix of artwork featuring names like Francis Bacon, Bridget Riley, Andy Warhol, and others elevates the hotel into a living art gallery. The intentional placement of these pieces suggests a meticulous approach to curating a visual experience that goes beyond the expected.

Location Accessibility:

The hotel's strategic location, a mere five minutes from the Tottenham Court Road stop on the Elizabeth Line and within a short distance from Piccadilly Circus and Leicester Square Underground stations, enhances its appeal. It seamlessly integrates luxury with accessibility, catering to a diverse range of guests.

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